The Coca- Cola Company began in the year 1886, where it made its official debut in Atlanta, Ga. John Pemberton; an Atlanta pharmacist was inspired to make this beverage by simple curiosity. This simple concoction of its time was later named Coca-Cola by Pemberton’s bookkeeper. From Atlanta the beverage took the nation by storm and later the world. Now well into its second century, Coca-Cola has grown to the world’s most ubiquitous brand, with more than 1.7 billion beverage servings sold each day.
Coca- Cola Company has grown to use more social media throughout the last decade; with the interest placed on social media outlooks such as Twitter, Flickr, YouTube and Facebook. Social Media Strategy, No. 1 in Social Media Marketing
The company is trying to find a way of keeping track of the actual viewership from the target audiences through the assistance of another company. Social Maturity, Seeking Help, Tracking Social Sales
I believe that if the company keeps using social media to gain access to its public through forms such as Facebook and Twitter that eventually the use of regular media will soon time out. The future of this company seems to generate a sense of success by staying \with the times and embracing the movement of its target audiences attention.
